About The Keto Initiative

My Story


I’m Robert Schneeberger (you can call me “Bob”) and I’m the founder of The Keto Initiative Inc.

I’ve been married for 32 years and have 5 children and 3 grandchildren.

In addition to The Keto initiative, I also own HSG Catering Inc providing tour catering to major recording artists. I’ve toured the USA and Canada with acts such as Eric Church, Rascal Flatts, Jonas Brothers, Britney Spears, Taylor Swift and Breaking Benjamin, American Idol – just to name a few. I’ve also done many Stadium shows with groups like The Rolling Stones, Madonna, U2, Bon Jovi, and Coldplay.

Four years ago, facing an upcoming double knee replacement at the age of 57 and taking 5-7 shots for my diabetes every day and being 50lbs overweight (6’ 245lb) I knew something had to change.

The fix couldn’t be short term but needed to be a lifestyle change. After doing much research on different diets and eating habits I settled on the Keto diet.


 My diet changed to consist of 80% Fat, 15% Protein and 5% Carbs but tried to stay as close to zero carbs as possible. A quick loss in the first month of 20lbs was a great start. The biggest thing I noticed was the dramatic increase in my energy AND I saw my dependence on insulin drop to zero!

After 6 months I dropped to 185lbs for a total weight loss of 60lbs!

Once a month I’d have a carb day to shake things up and would use insulin but that was it, I eliminated my daily need for insulin.

After 6 months I had complete blood work done, here were the results:

A1C 6.0 down from 8.7, Triglycerides 52, Total Cholesterol 126.

During the diet I would always be researching how it worked with my body and tryied new products and created new recipes.

Since all of my success I was beginning to get a lot of questions from friends and coworkers and I had great success with many friends and coworkers changing over to a Keto Lifestyle too — and that intensified my passion for the Keto Lifestyle.

I continued to educate others and helping them achieve same type of success.

I’m now a Certified Ketogenic Living Coach NASM, AFAA and have my certification in Nutrition and Healthy Living from Cornell University.


A note from my physician:

“I have been a family physician for over 30 years, and I can certainly vouch for the fact that the scientific knowledge regarding nutrition and health has undergone a dramatic evolution during that time. I have had the honor of taking care of Robert Schneeberger and his family for many years. Rob had struggled with being overweight and having diabetes for quite a while. We had many discussions about the newer principles of healthy nutrition but I had never really formally recommended the KETO Diet to Rob. He did his own research on various nutrition plans and chose the KETO Diet, which he felt he could commit to despite a busy work and travel schedule. The results were dramatic to say the least.

He went from being a full blown diabetic under marginal control with borderline elevation of his blood pressure to non-diabetic status with perfect blood pressure in less than 3 months, and he went from a weight of236 lbs (BMI 32.2, Body Fat 29%) to a weight of 185 lbs (BMI 25.5, Body Fat 19%) in 8 months. He did this on his own – no help from weight loss medications.

I now specifically recommend this nutrition scheme to everyone, particularly people with diabetes and people who desire to lose weight. I especially like the fact that this nutrition plan works with normal foods we can all access, so anyone can follow the KETO Diet.”


Michael Peters MD F AAFP

The Center for Family Medicine Naperville, IL

Let’s Work Together

Don’t do it alone – Join one of my coaching programs to ensure your Keto Lifestyle is a success!

Keto Lifestyle Coaching

Creative Recipes

Support & Accountability


“One of the most rewarding experiences in my life has been starting the Keto genic diet. I have always looked into a variety of diets or pre planned meal programs that were never successful for me. Bob and The Keto Initiative inspired and motivated me to start the ketogenic diet and educated me on how it can change my life. The Keto genic diet is not just about weight loss but many health benefits overall as well. In January 2019 I started Keto because I had not lost the 10 extra pounds of “baby weight” from my now 6 year old. I am 5’10 and weighed 168 (so I was in the “normal” range for height and weight).

After 2 months of The Keto Initiative’s help and guidance I lost 15 pounds. It has been a year and I now think of Keto as a lifestyle-not a diet. I go up and down about 5lbs but have consistently kept the extra weight off. Bob and his team supplied me with all the tools, recipes and advice I needed to get started. Not only am I more confident but also happier and more motivated to stay active and educated on my health. Thank you Keto Initiative!”


“I just wanna thank you so much for all your help and direction in my success with the Keto Diet. I’m currently been sticking to it since last July and have lost about 62Lbs in March just about 8 months! For somebody who has struggled my entire life with being doughy lol your help and regular gym visits, I have finally lost weight I had just accepted I would never lose! thank you so much for all your help! here’s to keeping at it!”


“I have a disease called Lipedema which leads to abnormal lower body fat which is very resistant to diet and exercise. To say that it has been impossible for me to lose weight is an understatement. I have been on one diet or another for decades. I have tried them all including Keto without success– until Robert Schneeberger became my Keto Coach. He was able to push me forward and help me trust the science of keto. Under his direction I lost 30 pounds and have been able to maintain the loss. This is truly a miracle for me! “


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